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Safer Sex Campaigns
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I Love My Boo
I Love My Boo is an important campaign because it features real young men of color loving each other passionately. It contextualizes gay relationships showing what is possible through love and respect. The models are not your average chiseled bodied gay men who tend to be featured in campaigns. Rather than sexualizing gay relationships, this campaign models caring, and highlights the importance of us taking care of each other. Featured throughout New York City, I Love My Boo directly challenges homophobia and encourages all who come across it to think critically rethink our notion of love. The red and yellow versions of this ad are also available in Spanish. |
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Choices
Choices is a new series of workshops that specifically deals with disclosure and building healthier relations. Through a series of interactive exercises that use movie clips, participants acquire skills that aid them in approaching any situation with the people in their lives that may involve the choice of disclosing their HIV status. Open to HIV positive men of color (Black and Latino men). The workshop consists of six sessions with a very attractive incentive package. Please contact Melvin Carrington 212 367-1469 or Raymond Perez 212 367-1189 for more information and to register. The next sessions begin: 7/11, 8/5, 9/5, and 11/7 for the rest of the 2008. We will begin again in 2009 |
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Role Model Stories
Role Model Stories are brief publications that depict the actual or planned behavior change of a specific target population member or "role model". Each story delivers a risk reduction message, based upon the experiences of target population members in their efforts to reduce their risk behaviors. Since the members of the target population provide the content of the stories through interviews, the stories are relevant and sensitive to the language and cultural nuance of the target population. Role Model Stories are effective HIV prevention tools in that they model a risk-reducing behavior, suggest alternatives to risky situations and, illustrate positive outcomes of taking steps towards self-protection. |
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Double Plays & 6Teen Campaigns
Double Plays & 6Teen Campaigns campaigns are both campaigns from the Youth2Youth project (no longer funded). Y2Y centered on a social marketing advertising campaign developed by youth and young adult men of color (18-24 years old). These youth participants were instructed and guided by GMHC staff and consultants in relevant areas such as social marketing concepts, HIV testing approaches and HIV/AIDS epidemiological findings. They were supported with tools and access to media production equipment and received introductory training in desktop publishing. The participants produced four full-color advertisements consisting of images, text and design that reflected their collective perspective on youth-of-color and HIV testing. |
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What's Safe to You
What's Safe to You offers useful information about negotiating the realities of "safety" in a world that often forgets about intimacy, love, desire, and pleasure between men. We believe that with a little bit of planning, safer sex can be smart, fun, and involve options other than condoms. |
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Do You Play Safe
With this campaign, IGMH sought to model behavior around negotiating safer sex within a "hook-up" conversation. Do You Play Safe? Shows that it is possible to include this question into the dialogue without disrupting the flow of the hook-up. Further, this campaign explored individual beliefs around safety, asking a more profound question; What's Safe To You? Through a series of workshops and online discussions, men explored these concepts. The campaign also featured a glimpse of raw intimacy between two gay men. |
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