ASAP (Anti-Stigma Awareness Program)
This program is a social marketing HIV anti-stigma awareness project that involves community members of three target populations in the creation and dissemination of three social marketing campaigns for distribution in New York City. The overall goal of the program is to reduce HIV stigma in New York City by raising awareness around it and how it leads to an increase in HIV transmissions.
Three teams from three different populations will be recruited. The target populations are:
- Young men of color who have sex with men
- HIV-positive men who have sex with men
- Male-to-female transgender persons
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