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GMHC To 'Light Up New York' Red As Aids Walk New York Approaches

Star Trek's Zachary Quinto to Host Lighting Ceremony at Empire State as New York City Skyline Goes Red for AIDS Awareness
5.16.2017

AIDS WALK NEW YORK

  GMHC
Contact:  

Ben Fordham                 
AIDS Walk New York
212-807-9255 
benf@aidswalk.net

Danielle Schlanger
Berlin Rosen
646-200-5309                                                 
danielle.schlanger@berlinrosen.com

 

New York, NY-- As New York City prepares for AIDS Walk New York, Gay Men's Health Crisis (GMHC) will "Light Up New York" from May 18 to May 21. Beginning May 18, several New York City landmarks will light up RED, marked by a special ceremony at Empire State Building held that day, to raise awareness about HIV/AIDS and build momentum towards AIDS Walk on Sunday, May 21 in Central Park.

Zachary QuintoZachary Quinto (Star Trek Beyond) will host the Lighting Ceremony to launch "Light Up New York" at the Empire State Building on Thursday, May 18 at 2 p.m. Quinto will also appear at the AIDS Walk Opening Ceremony on Sunday morning. 

WHAT:

"LIGHT UP NEW YORK" - Official launch and Lighting Ceremony as New York City skyline goes RED to
raise awareness for HIV/AIDS.

WHEN:

Thursday, May 18, 2017
Media Check-In: 1:30 p.m.
Lighting Ceremony: 2 p.m.

WHO:

Star Trek's Zachary Quinto, GMHC Chief Executive Officer Kelsey Louie, and AIDS Walk New York supporters will join Thursday's Lighting Ceremony.

Participating Light Up New York partners include: 1 World Trade Center, 1675 Broadway, 4 Times Square, 7 World Trade Center, 9 Times Square, Bank of America Tower, Bloomberg Tower, Bloomingdales, BXL Zoute Restaurant, C.O. Bigelow Pharmacy, CBS Blackrock Headquarters, CBS Broadcast Center, Empire State Building, Helmsley Building, JFK International Tower, JP Morgan Chase, Macy's Herald Square, Madison Square Garden, Pastai Restaurant, Saint John the Divine, Saks Fifth Avenue, The Dish Restaurant, The New York Stock Exchange, The Shops at Columbus Circle, Thompson Reuters, Viacom and Waverly Restaurant.

WHERE:
Check in at Empire State Building Lobby, 350 Fifth Avenue between 33rd and 34th
Media will be escorted to 86th Floor Observatory shortly after 2 p.m.
"LIGHT UP NEW YORK" partners will be visible throughout Manhattan from Thursday, May 18 through Sunday, May 21.
 
WHY:
In response to a devastating disease whose victims were mounting at a frightening pace (to-date AIDS has killed over 658,000 people in the United States alone), men and women came together in 1986 for the first ever AIDS Walk New York. LIGHT UP NEW YORK will help raise critical awareness about HIV/AIDS, as well as for the event on Sunday, May 21.
 
RSVP:           
Contact Danielle Schlanger at:
danielle.schlanger@berlinrosen.com
 
Light Up New York has become a compliment to the Empire State Building's lighting tradition, which has over the years turned its spire red to observe important occasions related to HIV/AIDS awareness, including AIDS Walk New York. Secretary of GMHC's Board of Directors Osvaldo Perdomo headed up the initiative a few years back and remains involved today. "GMHC and the over two-dozen lighting partners joining us are bringing AIDS Walk New York to new heights. We are proud to have the support of so many organizations in our efforts to raise awareness in the run-up to the world's largest single-day HIV/AIDS fundraising event," said Perdomo.
 
"People living with HIV/AIDS are facing grave threats to their health and human dignity in these uncertain and challenging times," said Kelsey Louie, Chief Executive Officer of GMHC. "The illuminated skyline will serve as a reminder that the New York community stands with them, and against the stigma and bigotry that fuel HIV."
 
Organizations interested in joining the "Light Up New York" initiative should call the AIDS Walk New York office at 212.807.9255 (WALK). Everyone is invited to participate by lighting their homes red or wearing red during May 18 - 21.

About Gay Men's Health Crisis:
Gay Men's Health Crisis (GMHC) is the nation's leading provider of HIV/AIDS care, prevention services and advocacy, serving nearly 10,000 people living with and affected by HIV and AIDS in New York City, the epicenter of the epidemic in the U.S. As the world's first HIV and AIDS service organization, GMHC is an expert in providing services that every person affected by the epidemic deserves. GMHC is on the front lines caring for people who are both HIV negative and positive, including: testing, nutrition, legal, mental health and education services. GMHC also advocates for stronger public policies at the local, state and federal level with the goal of ending AIDS as an epidemic in New York State by 2020. Most recently, GMHC and other HIV and AIDS organizations successfully persuaded the federal government to recommend widespread use of PrEP, a new daily treatment that is over 90% effective in preventing HIV infection. For more information, visit www.gmhc.org.
 
About Delta Air Lines:
Delta Air Lines is New York's largest carrier with more than 500 peak-day departures to more than 130 destinations worldwide from its hubs at LaGuardia Airport and John F. Kennedy International Airport - including more destinations from New York State than any other airline. Delta has invested more than $2 billion in New York airport infrastructure, including a $1.4 billion international gateway at JFK's Terminal 4. The airline is also building a $4 billion, state-of-the-art home at LGA. Delta offers more first class seats than any other carrier in New York and the most seats between JFK and Los Angeles/San Francisco, with flights that deliver flat-bed seats and chef-inspired menus in Delta One, complimentary food and beverage in Delta Comfort+, and free meals in Main Cabin. Delta's three metropolitan-area airports carried more than 28 million customers in 2016, up from 26 million in 2015. Delta and its nearly 10,000 New York-based employees are part of the fabric of the New York community, acting as the official airline of the Yankees, Mets, Knicks, Rangers, Madison Square Garden, Food Bank for New York City, The Whitney Museum and GMHC, among many others.
 
About AIDS Walk New York:
Since 1986, AIDS Walk New York has nearly $150 million for HIV programs and services in the tri-state area, and has grown into the largest AIDS fundraising event in the world. In 2016 alone, 20,000 participants, many of whom were members of more than 2,000 corporate and community teams, raised $4.5 million for GMHC and dozens of other tri-state area AIDS service organizations. For more information, please visit http://ny.aidswalk.net/.
 
About MZA Events:
AIDS Walk New York was founded in 1986 by Craig R. Miller and his organization of activists, MZA Events. Miller is the AIDS Walk originator and has produced hundreds of public service campaigns and fundraising events, generating more than $380 million for major AIDS organizations throughout the country. For more information, please visit mzaevents.com.
 

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