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First Ladies Care

The HIV/AIDS awareness campaign, First Ladies Care, targets black churches and features images of the wives and/or female leadership on fans, with messages that urge women and men in the congregation to support each other to talk more about HIV prevention, testing and safer sex.  First Baptist Church of Crown Heights, Brooklyn is the first in the campaign and First Lady, Mrs. Ellen Norman, is the first spokesmodel.  Typically, a First Lady is the wife of a senior pastor (or the head of a church). The First Ladies may also oversee ministries, host fundraisers, teach classes, and have other duties. Their role and leadership is highly respected within a church community.

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